The art (and manipulation) of movie trailers

Ever stopped to think about movie trailers? About how they’re made or even who makes them? Are you familiar with the ‘rise’ phenomenon or have you noticed the trend of adding slowed-down versions of famous songs? (Apparently, it’s another thing you can blame Belgium for: the girl choir Scala’s cover of Radiohead’s Creep, as used in the trailer of The Social Network, is allegedly responsible for this trend. So yeah… sorry, world!)

Vice published an interesting short article of the unknown art of movie trailers and for those of you who missed this (which includes us), here’s a link:

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